Review Of The Best Real Estate Lead Generation Ideas From 2022

As a real estate agent, you know that generating leads is essential to your success. But sometimes it can feel like a daunting task with no best way to generate real estate leads. That’s why we’re here to help! In this article, we will outline several different ways that you can generate leads for your real estate business.

We will discuss the different types of leads, how to generate leads through online channels, how to reconnect with past clients and real estate lead generation companies reviews. We will also talk about generating leads through social media and getting involved in your local community. Finally, we will discuss using paid advertising to reach more potential buyers. With this information in hand, you’ll be able to generate more leads and close more sales!

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Understand The Different Types Of Real Estate Leads

As a real estate agent, it’s important to understand the different types of leads that are available to you. The most common types of leads are:

  • Buyer leads: These are potential buyers who have shown interest in purchasing a property.
  • Seller leads: These are potential sellers who have shown interest in listing their property.
  • Rental leads: These are potential tenants who are interested in renting a property.

Once you understand the different types of leads, you can begin targeting them more effectively. For example, if you’re focusing on generating buyer leads, you can create content that is specifically designed to attract their attention. Or if you’re targeting seller leads, you can focus on providing information about current home values in the market or ways to improve a home’s value.

Real Estate Industry Best Practices

Real estate professionals often rely on a few age-old techniques to generate leads. Cold calling expired listings and for sale by owner properties (FSBO) are two very common grass root efforts to generate real estate leads. Hosting an open house is also a great way to meet new people and generate new business.

Contacting expired listings

An expired listing is a real estate listing that has been taken down from the market. This usually happens when the property listing term has ended resulting in an unsuccessful sale, but it can also happen when the seller decides to take the property off the market for some other reason.

An expired listing is a clear sign that the homeowner wanted to sell but something happened to prevent the sale.

There are a few ways to contact the owner of an expired real estate listing. You can try to find their contact information on the MLS listing but it is very common that the listing agent does not provide this information. If you can’t find it, you can try online people search sites like or

Contacting FSBO

The good news is that it’s much easier to get information on how to contact a for-sale by owner. The bad news is, as the name implies they have decided to sell their home without a real estate agent. Generally, someone selling their own home will list the property on national sites like and Zillow. The best way to get the seller’s information is to simply check these sites for active FSBO listings.

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Generate Leads Through Online Channels

One of the best ways to generate leads is through online channels. There are a number of different ways to do this, including:

Search Engine Optimization (SEO)

This stands for search engine optimization, and it is the process of optimizing your website so that it appears higher in search engine results pages (SERPs). This can be done by optimizing your website content, titles, and keywords, as well as building backlinks from other websites. It’s not uncommon to outsource this process by working with a professional web designer.

Content Marketing

Content marketing is the process of creating valuable content that will attract potential buyers to your website or blog. This content can be in the form of articles, blog posts, infographics, or videos. This will generally go hand in hand with SEO.

Pay Per Click (PPC)

This stands for pay-per-click advertising, and it is a form of online advertising that allows you to place ads on websites that are relevant to your target audience. You only pay when someone clicks on your ad, which makes it a very cost-effective way to reach potential buyers.

Email Marketing

Email marketing is another effective way to reach potential buyers. You can email your list of subscribers about new properties that are for sale or upcoming open houses. You can also use email marketing to stay in touch with past clients and keep them updated on new listings and promotions.

Social Media Lead Generation

Social media is one of the most effective ways to reach potential buyers. You can use social media platforms like Facebook, Twitter, and LinkedIn to create posts about your real estate business and connect with potential clients.

There are a few key things to remember when using social media as a real estate agent:

  • Establish yourself as a credible and reliable source of information. Share helpful, relevant, and interesting content that your followers will appreciate.
  • Use social media to build relationships with potential clients. Take the time to get to know your followers, and be responsive to their comments and questions.
  • Promote your services and properties effectively. Make sure your profile is up-to-date, and use strong visuals to capture people’s attention.
  • Be active on all platforms. Use different social media channels to reach different audiences, and experiment with different strategies until you find what works best for you.

Use Lead Magnets To Attract Potential Buyers

Lead magnets are a great way to attract potential buyers and sellers. A lead magnet is an offer that provides value to potential buyers in exchange for their contact information. Examples of lead magnets include e-books, online courses, webinars, or coupons. A common lead magnet to attract sellers is often a market report for their current home. By offering something valuable to potential buyers, you can get them to provide you with their contact information and start building relationships with them.

Connect With Past Clients And Ask For Referrals

One of the best ways to generate leads is by connecting with past clients and asking for referrals. By staying in touch with past clients, you can keep them updated on new listings and promotions, and they may be more likely to refer their friends and family members to you.

Social media may also be a great way to keep in touch with past clients. Here are some tips for staying connected with past clients and asking for referrals:

Stay in touch on social media

Make sure you’re following your past clients on social media, and post regularly so they can see what you’re up to. You might even consider tagging them in relevant posts from time to time.

Send a personal message now and then

It’s always nice to get a personalized message from an old friend or client, so take the time to send one every now and then. This will show that you’re thinking about them and that you care about the relationship.

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Ask for referrals directly

If you’re feeling bold, you can also ask for referrals directly. Let them know that you’d be grateful if they could refer their friends and family, and thank them in advance for any leads they send your way.

Get Involved In Your Local Community

Getting involved in your local community is a great way to generate leads for your real estate business. By getting involved in your community, you can connect with potential buyers and sellers who may not be familiar with your services. You can also create opportunities to meet other local businesses face-to-face.

As a real estate agent, it’s important to get involved in your local community. You can do this by joining or attending local events, getting to know your neighbors, and volunteering your time and expertise.

Volunteering is a great way to give back to your community and build lasting relationships with your neighbors. It can also help you develop new skills, stay up-to-date on the latest real estate trends, and make valuable connections in the industry.

Local events are another great way to get involved in your community. By attending these events, you can learn more about what’s happening in your area and meet other people who are interested in real estate. You can also connect with potential clients and network with other professionals in the industry.

Use Paid Advertising To Reach More Potential Real Estate Clients

There is no one-size-fits-all answer when it comes to using paid advertising as a real estate agent. However, using paid advertising can be an effective way to reach more potential clients. By targeting your ads to people who are already interested in buying or selling a home, you can save time and money while increasing your chances of success.

Types of paid advertising

There are a few different types of paid advertising that real estate agents can use to be successful. The most common methods are Pay-Per-Click (PPC) ads on Google, paid leads from sites like or, and boosted posts on places like Facebook and Instagram.

PPC Basics

PPC ads are ones where you pay a certain amount every time someone clicks on your ad. This can be a great way to target people who are already interested in buying or selling a home, as they will be more likely to click on your ad.

What exactly is a “Boosted” post?

Boosted posts are simply posts that you pay to have more visibility on Facebook. This can be a good option if you want to reach more people who aren’t already following your page. It’s important to make sure your boosted post is high-quality and relevant to the people you’re targeting.

Paid Leads From lead generation companies

Paying for qualified leads from an online lead generation company can be a cost-effective way to generate new leads and grow one’s business. Many lead generation companies like and (Zillow premier agent) and other lead generation companies offer real estate leads that can be purchased on a pay-per-lead basis, which can be beneficial for agents who are just starting out and don’t have a lot of time to spend generating their own bold leads. Generally, these sites will allow you to select a target local real estate market and pay a monthly fee for an average number of monthly leads. It will be up to the real estate professional to convert these leads into clients. It’s important to keep in mind that these are not always exclusive leads but in general, the lead quality is good. and tend to be the market leader.

Final Thoughts About Real Estate Lead Generation Ideas

Unfortunately, there is no best real estate lead generator. However, generating real estate leads doesn’t have to be difficult. In fact, there are a number of different ways that you can generate leads for your business. In this article, we outlined eight different methods for generating leads. We talked about getting involved in your local community, using paid advertising, and paying for leads from online sources. We also discussed the benefits of getting referrals from friends and family members. Finally, we urged agents to think outside the box and get creative with their lead-generation efforts. With these ideas in mind, you’re sure to find the best real estate leads generator for your business.

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Frequently Asked Questions

Q: What are common roadblocks to a successful real estate business?

A: Lack of leads is the #1 roadblock to success in any real estate business.

Many real estate agents struggle to find real estate leads to keep their business going. And without a steady stream of leads, it’s hard to make real estate sales or grow your business. Unfortunately, there’s no one silver bullet for generating leads. There are a lot of different strategies you can use, and what works best will vary depending on your market and your personal preferences.

Q: What is the best way to get started with real estate investing?

A: The best way to get started in real estate investing will vary depending on your specific situation and goals. However, some things to consider when starting out in real estate investing include attending a seminar or workshop, reading books or articles about real estate investing, contacting a real estate agent or broker, and/or joining an online forum or community of local market real estate investors.

Additional Resources


  • Kristen Johnson, Esq.

    Kristen E. Johnson, Esq. has been practicing law ( at the Jersey Shore for over 20 years, focusing on all aspects of residential and commercial real estate. Kristen is originally from Monmouth County where she currently resides with her husband and three daughters. Kristen is a graduate of Drexel University (’00) and Villanova School of Law (’03). Kristen has over twenty years experience in foreclosures, Condominium Law, Landlord Tenant law, and residential and commercial real estate. Kristen also is the owner and operator of the Ocean School of Real Estate, where she is licensed educator.